Welcome to the roller-coaster ride that is the Lively Bras journey! You’ve probably heard the buzz and maybe even asked yourself, “Is Lively Bras facing the end of the runway?” Let’s uncover the vibrant story behind this eye-catching brand and see what’s really happening.
The Company Journey: A Quick Look at History
First things first, let’s take a stroll down memory lane. Picture this: It’s 2015, and the world of lingerie is about to get a digital makeover. Enter Michelle Cordeiro Grant, the mastermind behind Lively. She launched her brand right in the bustling heart of the internet and took a fresh approach to lingerie and activewear. Her goal? To make women feel empowered and comfy in their second skin. Simple, right?
Then came 2019, and boom! A major twist in the tale as Lively caught the attention of Wacoal, a Japanese lingerie powerhouse. This wasn’t just any acquisition—it was monumental with figures bouncing between $85 and $105 million. Now, that’s a showstopper! But what did it mean for Lively? Let’s just say it was a golden ticket to expand horizons and reach new heights.
New Leadership: Who’s at the Helm Now?
Time for some backstage gossip! Post-acquisition, Lively saw a change in its lead role. Michelle Cordeiro Grant decided to step aside and pass the baton. Enter Kristin DiCunzolo, our protagonist’s new CEO since January 2023. And she’s not here for a cameo—Kristin is on a mission to make things happen!
What’s her game plan, you ask? Well, it’s sprinkled with ambitions of growth and exploration. Kristin is warming up to extend Lively’s reach, perhaps spotting untapped markets dancing on the edge of the horizon. She’s got a vision where Lively doesn’t just satisfy but exceeds expectations—making new loyalists along the way.
Business Operations: What’s Happening Now?
If you peek into Lively’s wardrobe right now, you’ll see they’re in full swing. Have you checked out their latest sale? It’s like a sweet spree with up to 60% off on everything from bras to swimwear, with a delightful cherry on top—80% off on clearance items. Talk about a shopaholic’s delight! Let’s say, your wardrobe thanks you already!
Besides bagging deals, there’s an exciting roadmap ahead. Lively’s charting course to expand its product range and diversify where you can find their delightful items. They aren’t keeping their eyes fixed on home soil—plans are afoot to make a splash in international waters with sights set on Canada’s e-commerce shores. It’s time for Lively to take the world stage!
Community and Retail Moves
If there’s one thing Lively excels at, it’s being the social butterfly in the industry scene. Let’s talk about their massive Ambassador Network, shall we? Imagine a community brimming with over 150,000 members—each passionately vibing with the Lively mantra. It’s like a fashionable family you didn’t know you had!
And yes, Lively has popped up beyond the digital realm. They’ve strategically partnered with big names like Nordstrom, Madewell, and Target, not just to be seen but to be adored. Ever heard of the “All. You. LIVELY” line at Target? It’s the sweet result of stylish collaborations fitting perfectly into everyone’s closet.
Strategic Direction: Where Is Lively Headed?
Lively isn’t just sitting back and enjoying the applause. They’re keen on playing the long game by keeping aligned with their customer base. New CEO Kristin DiCunzolo encapsulates it beautifully: Their aim is to make Lively’s offerings as exciting when you’re 34 as they were when you first discovered them at 25.
The tie-up with Wacoal is a strategic jackpot. With this partnership, Lively has leaped into a realm where innovation meets experience. Wacoal has brought its insight into the millennial market while Lively’s innovative, e-commerce-forward mindset offers fresh insights. It’s teamwork that’s got fans raising their glasses!
If you want to hear more tales of thriving in digital realms, you can root for small businesses at SmallBizRoom too, measuring up to the big guys just like Lively!
Conclusion: The Future Looks Bright
So, is Lively Bras bidding goodbye? Not a chance! They’re in the midst of a thrilling chapter, growing and embracing every stage with flair. With plans to expand product lines, dip toes into new markets, and continue evolving alongside their customers, Lively is living its best life.
Rather than shrinking away, Lively is like the energetic character in your favorite story—ever eager to explore what’s next! Stay tuned, because the future is where Lively is going to shine the brightest. Cheers to the journey!
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